What are the benefits of using in-market audiences?

1. You can reach curated audiences more likely to convert in your category.
2. You can use your own first-party data.
3. You must have universal event tracking implemented.
4. You can create an ad group that will only serve to that audience.

Correct Answer :

• You can reach curated audiences more likely to convert in your category.
• You can create an ad group that will only serve to that audience.