What are Navigational keywords?

1. They are keywords used by people trying to go to a specific website or webpage.
2. They are keywords used by people looking for information related to a potential purchase.
3. They are keywords used by people who are actively shopping and close to purchase.
4. They are keywords used by people to get information or conduct general research not related to a purchase.

Correct Answer :

• They are keywords used by people trying to go to a specific website or webpage.