What are custom metrics?

1. A set of default metrics based on common campaign objectives
2. A customized report showing all results by objective
3. A way to monitor data that is most important to you
4. An algorithm used to tailor and target audiences automatically

Correct Answer :

• A way to monitor data that is most important to you

or

1. A set of default metrics based on common campaign objectives.
2. A report showing all results, cost per result, and result rate – by objective.
3. A way to monitor data that is relevant to your campaign objectives.
4. An algorithm used to automatically tailor and target audiences.

Correct Answer :

• A way to monitor data that is relevant to your campaign objectives.