What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.

1. Test and learn; discover new audiences to reach.
2. Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
3. Create retargeting audiences within Amazon Attribution
4. Identify Amazon audiences to target within Amazon DSP.

Correct Answer:

• Test and learn; discover new audiences to reach.
• Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
• Identify Amazon audiences to target within Amazon DSP.