What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?

1. Start a search campaign with ad texts mentioning the store’s competitive advantages and discounts for users who visit the website.
2. Create a retargeting list for the condition “Added products to the cart, but did not make the payment” and start a campaign for this audience in the Yandex Advertising Network.
3. Start a media campaign for users who have visited the website.

Correct Answer:

• Create a retargeting list for the condition “Added products to the cart, but did not make the payment” and start a campaign for this audience in the Yandex Advertising Network.