Waze Local Advanced Assessment Answers 2023

Waze Ads interact directly with drivers in motion, reaching them where?

1. At their point of departure or destination
2. At a static point along the roadside
3. On their way from point A to point B, staying with them as they go
4. None of these

Correct Answer:

• On their way from point A to point B, staying with them as they go

What should you consider to write a high-impact, aligned CTA for your Waze Ads ad?

1. Your campaign’s end goal
2. Waze Ads’ CTA
3. Your campaign’s end goal and Waze’s CTA
4. A CTA repurposed from your digital campaigns

Correct Answer:

• Your campaign’s end goal and Waze’s CTA

What account management capabilities does the Plus Dashboard offer?

1. Export performance reports
2. Edit Credit Card Information (only if paid by credit card)
3. Enable / Disable Account
4. All of these

Correct Answer:

• All of these

What are some of the top advertiser categories on Waze?

1. Retail
2. Auto Service
3. Fuel
4. All of these

Correct Answer:

• All of these

What types of account management capabilities does the Starter Dashboard offer?

1. Add Locations
2. Switch between accounts
3. Change Budget
4. All of these

Correct Answer:

• All of these

When designing Waze ads, all brand messaging and creative assets should be _______?

1. Short and sweet
2. Simple
3. Contextual
4. All of these

Correct Answer:

• All of these

In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?

1. Newspaper classified or magazine campaigns
2. Repurposed digital ads cut from the Internet
3. Billboards and signs
4. Television commercials

Correct Answer:

• Billboards and signs

Waze Ads campaigns should follow a recommended limit of _______ characters or less.

1. 25 characters or less
2. 60 characters or less
3. 100 characters or less
4. 200 characters or less

Correct Answer:

• 60 characters or less

Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?

1. Yes, with day part targeting
2. No, not on a specific day of the week
3. No, not at a specific time
4. No, Waze ads are random

Correct Answer:

• Yes, with day part targeting

Which file type(s) can you use for your Waze ad Creative?

1. Jpg
2. Png
3. Both
4. Neither

Correct Answer:

• Both

What additional performance tracking metrics does the Plus Dashboard include?

1. Action Clicks
2. Ad Downloads
3. Inbox Impressions
4. All of these

Correct Answer:

• All of these

In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?

1. 2%
2. 9%
3. 10%
4. 20%

Correct Answer:

• 20%

Waze turns business locations into destinations by encouraging Wazers’ drives to be:

1. Spontaneous
2. Influenced
3. Assisted
4. All of these

Correct Answer:

• All of these

What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?

1. Drive There
2. All of these
3. Save for Later
4. Save Offer

Correct Answer:

• All of these

What types of aggregated performance reports can you receive in the Plus Dashboard?

1. Impressions
2. Engagement
3. Both of these
4. Neither of these

Correct Answer:

• Both of these

Copy for Waze Local campaigns should follow a recommended character limit of _______?

1. 25 characters or less
2. 60 characters or less
3. 100 characters or less
4. 200 characters or less

Correct Answer:

• 60 characters or less

If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?

1. Yes, with day part targeting
2. No, not on a specific day of the week
3. No, not at a specific time
4. No, Waze Local ads are random

Correct Answer:

• Yes, with day part targeting

In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?

1. Newspaper classified or magazine campaigns
2. Repurposed digital ads cut from the Internet
3. Billboards and signs
4. Television commercials

Correct Answer:

• Billboards and signs

To whom do we offer custom Creative for Waze Local campaigns?

1. Certified Partners
2. Preferred Partners
3. Waze Local Starter advertisers
4. None of these

Correct Answer:

• Preferred Partners

Waze Local’s “billboards with a digital backbone”? reach drivers where?

1. At point of departure or destination
2. At a static point along the roadside
3. Throughout the transition from departure to destination and along the journey
4. None of these

Correct Answer:

• Throughout the transition from departure to destination and along the journey

Waze users spend how many minutes per day, two to three times per day on the app?

1. 2 to 3
2. 5 to 10
3. 50 to 20
4. 20 to 40

Correct Answer:

• 20 to 40

What account management capabilities does the Waze Local Plus Dashboard offer?

1. Switch between accounts
2. Export performance reports
3. Edit business / location information
4. All of these

Correct Answer:

• All of these

What additional performance tracking metrics does the Waze Local Plus Dashboard include?

1. Navigation History
2. Save Clicks
3. Inbox Impressions and Action Clicks
4. All of these

Correct Answer:

• All of these

What are among the top advertiser categories on Waze Local?

1. QSRs / CDRs
2. Health care
3. Convenience stores
4. All of these

Correct Answer:

• All of these

What do the Waze Dashboards allow you to do?

1. Manage your Starter or Plus account settings
2. Track the performance of your campaign
3. View and edit your Creatives
4. All of these

Correct Answer:

• All of these

What should you consider to write a high-impact, aligned CTA for your Waze Local ad?

1. Your campaign’s end goal
2. Waze Local’s CTA
3. Your campaign’s end goal and Waze Local’s CTA
4. A CTA repurposed from your digital campaigns

Correct Answer:

• Your campaign’s end goal and Waze Local’s CTA

What types of account management capabilities does the Waze Local Starter Dashboard offer?

1. Add Locations
2. Edit Business/Location Information
3. Change Budget/Invoice information
4. All of these

Correct Answer:

• All of these

What types of aggregated performance reports can you receive in the Waze Local Plus Dashboard?

1. Impressions
2. Engagement
3. Both of these
4. Neither of these

Correct Answer:

• Both of these

When designing Waze Local ads, all brand messaging and creative assets should be _______?

1. Short and sweet
2. Simple
3. Contextual
4. All of these

Correct Answer:

• All of these

Which file type(s) can you use for your Waze Local ad Creative?

1. Jpg
2. Png
3. Both
4. Neither

Correct Answer:

• Both

Which of the following is NOT considered a user Action in the Waze Dashboards?

1. Ad Unit Clicks
2. Views (Impressions)
3. URL Visits
4. Navigations

Correct Answer:

• Views (Impressions)

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

1. 6
2. 10
3. 12
4. 15

Correct Answer:

• 6

On average, what navigational increase do businesses experience when they advertise on Waze Local?

1. 2%
2. 9%
3. 10%
4. 20%

Correct Answer:

• 20%

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