Viewable cost–per–thousand impressions (vCPM):

1. applies to all ads that appear in Google Search and on the Display Network
2. lets you bid based on AdWords’ projected views of your ad
3. lets you pay only for impressions that become viewable
4. counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

100% Correct Answer

• lets you pay only for impressions that become viewable