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Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

Latest Update on 8th December, 2019 by Certification Course Answers
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Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

  1. Similar Audience
  2. Custom Intent audience
  3. Customer Match audience
  4. Custom Affinity audience

Correct Answer:

  • Customer Match audience

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