True or false? Your content creation framework should stay consistent over time.

1. True, the best way to remain efficient is to stick with a process.
2. True, the investment to update a process can be very expensive and time intensive.
3. False, as business goals and content change, so should your process to support them.
4. False, your process should be updated every time a new team member joins.

Correct Answer:

• False, as business goals and content change, so should your process to support them.