True or false? You should post the same message across all of your social channels.

1. True, redundant messages ensure that your audience will see it and you get the highest reach.
2. True, posting the same message will help you save time that you can use on more important initiatives.
3. False, you should customize the message based on the platform.
4. False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform.

Correct Answer:

• False, you should customize the message based on the platform.