True or false? You should customize an email template every time you send it out.

1. True. Personalization tokens are just placeholders that need to be manually replaced.
2. True. The template is a starting point, but every email you send should be customized for the contact you’re sending it to.
3. False. The point of email templates is to save you the trouble of customizing individual emails.
4. False. Some emails might need additional customization, but a good template can be sent “as is” in most cases.

Correct Answer:

• True. The template is a starting point, but every email you send should be customized for the contact you’re sending it to.