True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.

1. True, the majority of your tests should be successful.
2. True, you should never have over a 50% failure rate with your tests.
3. False, the purpose of a test is to prove or disprove your hypothesis.
4. False, you need to perform enough tests that more than 50% fail.

Correct Answer:

• False, the purpose of a test is to prove or disprove your hypothesis.