True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.

1. True – Even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with.
2. True – If you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company.
3. False – Not all customers are going to be happy all the time, but your flywheel can counteract their unhappiness by increasing the total size of your customer base.
4. False – Some customers are inherently difficult to work with, but thinking of your company as a flywheel will encourage your teams to provide as good of an experience as possible even to your most difficult customers.

Correct Answer:

• False – Some customers are inherently difficult to work with, but thinking of your company as a flywheel will encourage your teams to provide as good of an experience as possible even to your most difficult customers.