Yandex Metrica Certification Answers

Traffic from a VKontakte ad network has ended up in the report “Traffic source – sites”. What needs to be done so that ad traffic ends up in the “Ad systems” report?

Latest Update on 3rd January, 2020 by Certification Course Answers

Traffic from a VKontakte ad network has ended up in the report “Traffic source – sites”. What needs to be done so that ad traffic ends up in the “Ad systems” report?

  1. You must specify the Yandex.Metrica counter code number in the VKontakte ad campaign settings.
  2. You must change the counter code and reinstall the counter on the site.
  3. You must add UTM or OpenStat tags to the ad URL.

Correct Answer:

  • You must add UTM or OpenStat tags to the ad URL.

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