To turn marketing insights into action, what action should you take?

1. You should increase the frequency of underperforming ad creatives.
2. You should increase investment in an underperforming channel.
3. You should focus on the right audience for the message shared in that stage of the buying journey.
4. You should shift budgets from well-performing channels to underperforming channels.

Correct Answer:

• You should focus on the right audience for the message shared in that stage of the buying journey.

Explanation: To effectively turn marketing insights into actionable strategies, it’s essential to focus on the right audience for each stage of the buying journey. Prioritize verifying the efficacy of your ads, implementing A/B testing to optimize your creative content, and confirming your target audience. Missteps can lead to underperformance or even loss of revenue, so it’s crucial to reallocate budgets conservatively when shifting investments based on these insights.