To set up conversion tracking, what should you do first?

1. First, add a conversion tracking tag to your website or app after modifying it in Google Ads.
2. First, modify the tag for your website or app after requesting it from your web administrator.
3. First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
4. First, request a snippet of code from your web administrator and add it to your website for everyone you want to track.

Correct Answer:

• First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

Explanation: The first step in setting up conversion tracking is to create a conversion action in Google Ads, representing the valuable consumer actions you wish to measure. Google Ads will then provide a conversion tracking tag, which is a piece of code that needs to be added to your website or app. Once this is done, each time a visitor completes the defined conversion action(s), the tag will send data back to Google Ads, allowing you to track and measure the success of your ad campaigns.