To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

1. Mono-platform and view-based
2. Mono-platform and last click
3. Cross-platform and last click
4. Cross-platform and view-based 

Correct Answer:

• Cross-platform and view-based 

To measure the full value of an action campaign, Cross-platform and view-based are the two conversion types that you should capture in your reporting.

Explanation: To accurately measure the full value of an action campaign, it is crucial to track two conversion types in your reporting: cross-platform conversions and view-based conversions. Cross-platform conversions account for user interactions and conversions occurring across different devices and platforms, while view-based conversions capture user engagement, such as watching at least 10 seconds of an ad or seeing an impression, leading to a conversion. By capturing both of these conversion types, you can gain a comprehensive understanding of your action campaign’s effectiveness and optimize your strategies accordingly.