To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?

Module 18 Lesson 2 Search Advertising Vs. Display Advertising

(1) Home Movie watchers

1. Place a display ad for the local cinema on Colin’s own website
2. Place a display ad on a cinema listings site
3. Create a search ad with keywords based on Colin’s film reviews
4. Distribute flyers at the local cinema

Correct Answer:

• Create a search ad with keywords based on Colin’s film reviews

(2) Cinema-goers

1. Place a display ad for the local cinema on Colin’s own website
2. Place a display ad on a cinema listings site
3. Create a search ad with keywords based on Colin’s film reviews
4. Distribute flyers at the local cinema

Correct Answer:

• Place a display ad on a cinema listings site