To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?

1. Exact match
2. Phrase match
3. Negative match
4. Broad match

Correct Answer:

• Broad match

Explanation: Smart Bidding pairs exceptionally well with broad match keywords, optimizing for conversions or conversion value in each auction, also known as “auction-time bidding.” With broad match, Smart Bidding can quickly learn and find additional beneficial auctions, boosting optimization without the need for match type segmentation. This strategy adeptly manages the constant flux in consumer behavior and search patterns. Moreover, when combined with creative automation, broad match keywords enable Google Ads to determine the best performing headline and description combinations across the broad match spectrum, further optimizing for each query.

Read more here: https://support.google.com/google-ads/answer/12158267