Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.

1. Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags
2. Works with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the fly
3. Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible
4. Easy testing – GTM makes it easy to verify that new tags are working properly, before changes are published

Correct Answer:

• Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible