The YouTube masthead is effective for advertisers with which goal?

Options 1:

1. Target audiences in a time of decision-making.
2. Drive actions within their website.
3. Focus on high-impact placement for high visibility.
4. Replace TV campaigns and achieve maximum reach.

Correct Answer:

• Focus on high-impact placement for high visibility.

Options 2:

1. Drive actions within their website.
2. Drive a lift in ad recall and brand impact.
3. Target audiences in a time of decision-making.
4. Drive awareness for a new product launch.

Correct Answer:

• Drive awareness for a new product launch.

Options 3:

1. Replace TV campaigns and achieve maximum reach.
2. Reach a massive audience around a tentpole event.
3. Get a high number of views at a low CPV.
4. Conduct a long-term campaign at a reasonable cost.

Correct Answer:

• Reach a massive audience around a tentpole event.