- Advertiser A wins and pays $1.04
- Advertiser C wins and pays $1.11
- Advertiser C wins and pays $1.05
- Advertiser B wins and pays $1.11
Correct Answer:
- Advertiser C wins and pays $1.11
The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?
Correct Answer:
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