Target ROAS bidding can correctly be described in which of the following ways?

1. Target ROAS determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
2. Target ROAS uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
3. Target ROAS determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
4. Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.

Correct Answer:

• Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.