Target CPA bidding can help drive conversions by using your conversion history and:

1. cost–per–click (CPC) goals to raise your bid when a conversion is more likely
2. cost–per–click (CPC) goals to show the optimal ad when a conversion is more likely
3. cost–per–acquisition (CPA) goals to show the optimal ad when a conversion is more likely
4. cost–per–acquisition (CPA) goals to raise your bid when a conversion is more likely

100% Correct Answer

• cost–per–acquisition (CPA) goals to raise your bid when a conversion is more likely