Starting a client meeting with an agenda:

1. makes the client feel he is important, even if he is not a key decision-maker.
2. can help lower the client’s resistance, because he will know what to expect.
3. is only necessary if you do not have experience in selling Google products.
4. is too structured and will probably scare the client.

100% Correct Answer
can help lower the client’s resistance, because he will know what to expect.