Social media objectives should:

1. flow from, and directly support, social media tactics
2. adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)
3. adhere to the CCAF framework: context, challenge, activity, feedback
4. be finalized early, so marketing goals can be designed around them
5. be independent of competing marketing and organizational goals

Correct Answer:

• adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)