Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

1. Maximize clicks
2. Target return on ad spend (Target ROAS)
3. Target cost-per-acquisition (tCPA)
4. Target impression share

Correct Answer:

• Target impression share

Siona should use Target impression share automated bidding strategy in the new Google Ads campaign if her goal is to capture a minimum number of impressions for her ads.

Target impression share is a smart bidding strategy that automatically sets bids with the goal of showing your ad at the absolute top of the page. Target impression share is available either as a standard strategy within a single campaign or as a portfolio strategy across multiple campaigns.

Target impression share bidding automatically sets bids to help achieve your impression share goal across all campaigns using this strategy.