Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

1. The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
2. The higher expected click-through rate will lead to a higher Ad Rank.
3. The ad will lead to a higher cost-per-click for the advertiser.
4. The advertiser will receive more bids in the auction.

Correct Answer:

• The higher expected click-through rate will lead to a higher Ad Rank.