Showrooming refers to:

1. The phenomenon where brands sell specialty or limited quantity goods through mobile
2. The phenomenon where various brands within similar categories compete for brand placement on a mobile device
3. The phenomenon which turns brick and mortar stores into showroom apps for mobile users
4. The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

100% Correct Answer

• The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile