Certification Questions & Certification Answers
According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.
According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.
- False
- True
Correct Answer:
- False
Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.
- True
- False
Correct Answer:
- True
The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the least successful for Apple.com in terms of the cost-effectiveness of their ad campaign?
- October 2017
- March 2017
- January 2017
- May 2017
- September 2017
- November 2017
Correct Answer:
- November 2017
The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:
- Traffic Analytics Sources
- Top Paid Competitors
- Position Tracking Trend
- Top Backlinks
- Ad Copies
Correct Answer:
- Top Paid Competitors
- Ad Copies
What keywords CANNOT be compared with the help of Keyword Gap?
- Domain’s desktop and mobile data
- Domain’s organic and paid keywords
- Domains’ unique keywords
- Domains’ common keywords
Correct Answer:
- Domain’s desktop and mobile data
What step should you take after you have grouped new keywords and moved them from one group to another?
- Specify keywords match type
- There is nothing left to do. You can start exporting the results
- Remove cross-match negatives
- filter results by CPC
Correct Answer:
- Remove cross-match negatives
Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.
- Keyword Ad History
- Position Tracking
- Keyword Overview → Phrase Match Report
- PPC Keyword Tool
- PLA Research
- Keyword Magic Tool
Correct Answer:
- Keyword Overview → Phrase Match Report
- PPC Keyword Tool
- Keyword Magic Tool
Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?
- Advertising Research
- Keyword Difficulty Tool
- PPC Keyword Tool
- CPC Map
Correct Answer:
- PPC Keyword Tool
Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?
- Ad Builder
- Position Tracking
- PPC Keyword Tool
- Display Advertising
Correct Answer:
- Ad Builder
Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?
- Keyword Ad History
- Display Advertising
- Ad Builder
- PLA Research
Correct Answer:
- Keyword Ad History
Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.
- Keyword Difficulty
- Position Tracking
- Keyword Magic Tool
- Keyword Gap
- Keyword Overview → Phrase Match Report
Correct Answer:
- Keyword Magic Tool
- Keyword Overview → Phrase Match Report
Which report can be useful for starting an advertising campaign?
- All the listed
- PLA Research
- Advertising Research
Correct Answer:
- All the listed
Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.
- Keywords that your competitors are ranking for in paid search
- Keywords from .xls, .csv and .txt files
- Keywords from Google Shopping campaigns
- Keywords from Google Search Console
- Keywords that your competitors are ranking for in organic search
Correct Answer:
- Keywords that your competitors are ranking for in paid search
- Keywords from .xls, .csv and .txt files
- Keywords that your competitors are ranking for in organic search
Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?
- Advertising Research
- Organic Traffic Insights
- PPC Keyword Tool
- Position Tracking
- Keyword Magic Tool
Correct Answer:
- PPC Keyword Tool
Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?
- Domain Overview
- Traffic Analytics
- Organic Research
- Position Tracking
Correct Answer:
- Domain Overview
Which tool should you use in order to see the sources where your competitor published display ads?
- This cannot be done
- Display Advertising
- Keyword Ad History
- Advertising Research → Ad Copies
- PPC Keyword Tool
- Ad Builder
Correct Answer:
- Display Advertising
Which types of ads can be created with Ad Builder? Choose two answers.
- Ads with responsive HTML
- Video ads
- flash ads
- Text ads
Correct Answer:
- Ads with responsive HTML
- Text ads
With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.
- Position Tracking
- Keyword Ad History
- Keyword Gap
- Display Advertising
- Advertising research
- PPC Keyword Tool
Correct Answer:
- Position Tracking
You can see copies of your competitors’ PLAs with the help of SEMrush.
- False
- True
Correct Answer:
- True
You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?
- Keyword Magic Tool
- PLA Research
- Advertising Research
- Organic Research
Correct Answer:
- Advertising Research
You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?
- Keyword Magic Tool
- PLA Research
- Advertising Research
- Sensor
Correct Answer:
- PLA Research
- Advertising Research
Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?
- Keyword Gap
- Ad Builder
- This cannot be done
- Keyword Magic Tool
Correct Answer:
- Keyword Gap