Select three reasons why it’s important to have an active full-funnel presence across LinkedIn’s organic and paid solutions.

1. To ensure your message is seen more often by more members of the buying committee
2. To ensure your brand is present at any given moment on the customer journey
3. To build trust and rapport with your audience
4. To follow marketing trends, competitors, and LinkedIn advice
5. To more easily identify audiences at the bottom level of the funnel

Correct Answer :

• To ensure your message is seen more often by more members of the buying committee
• To ensure your brand is present at any given moment on the customer journey
• To build trust and rapport with your audience