Select all that apply. Why is it important to identify the strengths and weaknesses of your website and your competitors’ sites?

1. To capitalize on your competitors’ weaknesses
2. To stay up-to-date on trends in search
3. To optimize the strengths of your website
4. To improve the weak areas of your site

Correct Answer :

• To capitalize on your competitors’ weaknesses
• To optimize the strengths of your website
• To improve the weak areas of your site