Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?

1. Send the right person the right message at the right time.
2. Create active lists for your business.
3. Segment contacts who you can’t connect with.
4. Segment the different functions of your business to target outreach and communication.

Correct Answer:

• Send the right person the right message at the right time.