Google Ads Measurement Certification Exam Answers
Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
Latest Update on 7th December, 2019 by Certification Course Answers
Sarah's a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client's products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client's physical locations?
- An online-to-offline strategy to drive offline sales with online ads.
- A search engine optimization strategy to rank for keywords.
- A strategy designed to mimic all ads directly from similar local businesses.
- Third-party lead generation to qualify inbound leads prior to contact.
Correct Answer:
- An online-to-offline strategy to drive offline sales with online ads.