Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. How can he use DoubleClick Search to do this?

1. Set a campaign goal, then a revenue goal with user purchase as the conversion source.
2. Set a campaign goal, then a conversion goal with form completion as the conversion source.
3. Create a Dynamic Ad Insertion goal.
4. Automate his direct programmatic ad buying.

Correct Answer:

• Set a campaign goal, then a conversion goal with form completion as the conversion source.