Programmable marketing basics Assessment Answers
Rodrigo’s campaign to increase automobile sales using an online car configurator didn’t convert as hoped. The configurator usage was high, but sales were low. What went wrong?
Latest Update on 7th September, 2020 by Certification Course Answers
Rodrigo's campaign to increase automobile sales using an online car configurator didn't convert as hoped. The configurator usage was high, but sales were low. What went wrong?
- The algorithm on the data-driven attribution model was off.
- The attribution model fails to take the role of the configurator into account.
- The “Care” section of the customer journey was ignored.
- Programmatic can’t track online and offline sales very well.
100% Correct Answer:
- The attribution model fails to take the role of the configurator into account.