Roberto’s goal is to engage new audiences. What is the best strategy to follow?

1. He establishes an organic content strategy on his LinkedIn Page focused on publishing content more frequently
2. He checks what his competitors are doing and establishes a similar, improved strategy to attract new audiences that already follow those competitors
3. He checks his Page insights to understand what content gets more engagement with his target audience and uses paid media to acquire new followers with similar interests

Correct Answer :

• He checks his Page insights to understand what content gets more engagement with his target audience and uses paid media to acquire new followers with similar interests