Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

1. Increase the mobile and location bid adjustments and make additional adjustments based on performance
2. Decrease the mobile and location bid adjustments and make additional adjustments based on performance
3. Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%
4. Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%

Correct Answer:

• Increase the mobile and location bid adjustments and make additional adjustments based on performance