Reach Planner can provide which of the three primary benefits?

1. It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
2. It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
3. It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations.
4. It can provide trustworthy unique reach forecasts, media mix options, and fresh data.

Correct Answer:

• It can provide trustworthy unique reach forecasts, media mix options, and fresh data.

Reach can provide trustworthy unique reach forecasts, media mix options, and fresh data.

Explanation: Reach Planner can provide three primary benefits: trustworthy unique reach forecasts, media mix options, and fresh data. It utilizes Google’s Unique Reach methodology and verifies Unique Reach through several methods, including comparisons to leading market research and analyses, global panels and surveys. The forecasts also include GRP, TRP, and CPP calculations to help plan campaigns. Forecasts are modeled on trends in the ad market and the historical performance of similar campaigns run in the past. Additionally, forecasts are based on the most recent data available from a time period equal in length to the campaign’s planned dates, up to 92 days.