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Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?

Latest Update on 16th May, 2019 by Certification Course Answers
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Peter sees in his team's data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?

  1. Establishing a baseline
  2. Measuring view-through conversions
  3. Proving incremental impact
  4. Creating a focused question

100% Correct Answer:

  • Proving incremental impact

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