Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

1. Use general keywords to reach a specific audience.
2. Bundle similar keywords together in one ad group based on common themes.
3. Use negative keywords for terms that are related to pets and animals.
4. Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.

100% Correct Answer

• Bundle similar keywords together in one ad group based on common themes.