Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?

1. Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
2. The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
3. The Amazon DSP only offers manual optimization.
4. The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.

Correct Answer:

• Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
• The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
• The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.