Opal is introducing Amazon DSP to her team. Which of the following points should she include in her presentation?

1. Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
2. Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
3. Amazon DSP only offers manual optimization.
4. Advertisers can access comprehensive and unique inventory that is not available via other DSPs.

Correct Answer :

• Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
• Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
• Advertisers can access comprehensive and unique inventory that is not available via other DSPs.