One of your industry peers’ blogs has an article that you think would strongly resonate with your own company’s buyer personas. You want to share it via social media. Do you share the article?

1. No, then people would find your competitor’s content instead of your own.
2. Yes, and include a link to the original article, as social media should be a platform for sharing valuable content regardless of its source.
3. Yes, but don’t share more than one article from the same source. You don’t want your followers to think more highly of your industry peer.
4. No, your followers would be confused by sharing content that you didn’t create yourself.

Correct Answer:
Yes, and include a link to the original article, as social media should be a platform for sharing valuable content regardless of its source.