Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

1. Incorporate it within marketing materials across all channels to help raise customer awareness
2. Create an email campaign letting your customers know why you are unique
3. film a video explaining your unique selling point and send it to employees
4. Create a press release and distribute it through your channels

Correct Answer:

• Incorporate it within marketing materials across all channels to help raise customer awareness