On the website shown in this image, what could this business do to improve the user experience of their website?

Options 1:

1. Use muted colors or neutrals to balance bright accent colors
2. Include a navigation menu at the top of the page
3. Include a video to increase visitor engagement
4. Use whitespace to focus the attention of the user
5. A and B

Correct Answer:

• A and B

Options 2:

1. Use no more than two different font families
2. Focus the page on answering one question and one call-to-action
3. Balance bright accent colors with muted colors or neutrals
4. Increase the number of items in the navigation menu
5. A and B

Correct Answer:

• A and B