On the Display Network, enhanced cost–per–click (ECPC) automatically:

1. sets bids to help you get as many conversions as possible
2. adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
3. sets bids to help you get the most clicks within your target spend amount
4. sets bids to maximize your conversion value while trying to reach an average return on ad spend

100% Correct Answer

• adjusts your manual bid up or down based on each click’s likelihood to result in a conversion