On a website or app, what would Google Analytics 4 refer to as interactions?

1. It would refer to goal.
2. It would refer to conversion.
3. It would refer to incident.
4. It would refer to event.

Correct Answer:

• It would refer to event.

Explanation: Google Analytics 4 (GA4) refers to interactions on a website or app as “events”. These events represent specific user activities such as clicking a link, loading a page, or making a purchase. System occurrences like app crashes or ad impressions are also considered events. These events provide valuable insights into user behavior, helping businesses optimize their digital strategy.