Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

1. Shift budget from high-performing line items to the underperforming/underdelivering line items.
2. Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
3. Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
4. Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions

Correct Answer:

• Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.