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Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?

Latest Update on 24th June, 2023 by Certification Course Answers

Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?

  1. Narrow her current campaign targeting to include HR employees at companies with more than 500 employees
  2. Create a website audience
  3. Stop her campaign

Correct Answer :

  • Narrow her current campaign targeting to include HR employees at companies with more than 500 employees

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